"GLOBAL BRAND PARTNERSHIPS" stands as an exclusive division within The Sweetshop, working alongside the global network to harness solutions and deliver to your brand.
Global Brand Partnerships (GBP) transcends the conventional production role, beyond the job by job basis. Delving deeper to comprehend your Brand IP, ESG values and long term goals. This holistic approach enriches the collaboration to streamline the production process each time we work together, offering a shorthand to production solutions and efficiencies.
A dedicated department provide a consistent point of contact, a B2B role to support partner based collaborations and manage relationships which are mutually beneficial, both client direct or in tandem with your esteemed agency of record.
This B2B role has evolved in response to market maturity and various disruptions in commercial advertising, including downward pressure on supply models, strategic solutions in procurement and the rise of clients in-housing marketing and creative strategies.
THE SWEETSHOP exists as a nurturing creative hub, to foster creative minds within a connected global family. Our purpose is to seek out and cultivate the world’s most extraordinary storytellers, orchestrating brilliant careers while relentlessly pushing the boundaries of craft".