GLOBAL NETWORK
AUCKLAND | SYDNEY | MELBOURNE
BANGKOK | LONDON | LOS ANGELES
The Sweetshop has built an unparalleled global network, unmatched by any other production company worldwide in its scope and reach.
Our commitment goes beyond mere physical presence; we offer deep-rooted local expertise in every region we operate.
Each of our global offices grants unfettered access not only to our global directors but also to freelance directors, ensuring top-tier creative collaboration for every project. This approach guarantees the best creative outcomes, tailored to the unique needs of each production.
CONSISTENCY
OF CONTACT
"GLOBAL BRAND PARTNERSHIPS"
stands as an exclusive division within The Sweetshop.
Global Brand Partnerships serves as your first point of contact for all partner based collaborations and long term relationships, and is dedicated to ensuring continuity in production and adherence to past insights and experiences every time you return to The Sweetshop.
SHARED GLOBAL IP
At Sweetshop, we prioritise meticulously documenting and securely storing intellectual property (IP) acquired from each of your productions, streamlining future collaborations and promoting ongoing efficiences.
Our network CRM (customer record management) system ensures effortless access across regions and projects. Serving as a centralized repository, this cloud-based management system captures valuable insights and learnings to enhance each future production.
Within our CRM, we hold a brands information and preferences, including preferred directors and technicians, post-production houses, key insights, new learnings, brand manifestos and contract terms and conditions.
Centralizing this data empowers our team by providing clarity from the outset, creating a more enjoyable, creative, and efficient process for everyone involved.
EXPERTISE
With over two decades at the pinnacle of production excellence, The Sweetshop brings unparalleled expertise to the table.
Our Executive Producers (EPs) in each region boast vast experience across TVC brand campaigns, long-form content, episodic projects, and high-frequency deliverables.
From the outset, our EPs collaborate closely with you, leveraging their extensive knowledge to understand and refine your creative objectives. Together with our film directors, they manage the creative goals of projects from initial briefing through to final deliverables, crafting tailored production solutions and assembling the perfect crew.
ENTERTAINMENT
At The Sweetshop, we're dedicated to discovering and nurturing the world's most extraordinary storytellers.
Our commitment to storytelling extends beyond commercials to encompass long-form content such as brand storytelling, documentaries, feature films, short films, and episodic.
Each of our global offices offers unrestricted access not only to our in-house directors but also to freelance directors, ensuring top-tier creative collaboration for every project. This approach guarantees that we deliver exceptional storytelling across all mediums, tailored to the unique needs of each production.
ACTIVATION
Led by ex-agency creative director Karlie Fisher, our Brand and Creative team at The Sweetshop oversees all branding, communications, and activation projects.
We go beyond mere ads or branded content; we aim for our work to lead the news cycle and social media feeds.
With content as a focus, we are set up to excel in creating social media and PR campaigns that garner honest and tangible interactions. Our production sets are carefully curated to facilitate the creation of all necessary content for a successful and comprehensive campaign.